The theme is again “ developers, developers, developers,” but I doubt any firm can now match with the extra benefit of focus and execution. In no place is this difference more evident than at Microsoft Build this week. Apple faces one of many anti-trust issues as I write this, but they largely remain the hardware-focused, lock-in vendor that they always have been, which is at least partially to blame for their anti-trust problems. Both also had an initial concern concerning those that pirated technology, even as they were accused of pirating technology from others.īut just as IBM faced challenges in the early 1990s, causing them to abandon lock-in as a strategy, so Microsoft did with a massive anti-trust loss that began a massive change in that company. Both companies embraced the then IBM model of lock-in and focused initially on revenue and market expansion, which isn’t unusual in a new company.
#APPLE DEVELOPER TOOLS MICROSOFT PC#
Apple first, and then Microsoft, and the two firms were then known as the “ Pirates Of Silicon Valley” even though Microsoft was up in Seattle.Īpple has primarily remained a hardware company, shifting impressively to consumer devices, and their most potent product is no longer the PC it is the iPhone.
Apple and Microsoft were both birthed by the creation of the PC.
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